Terms and Investment

We prefer to collaborate with clients with whom we have a strong rapport and where we are confident in our ability to achieve success. Should we assess that an organization, product/service, or target audience is not optimally aligned with our expertise (or if we cannot assign suitable market developers), we will communicate this transparently. In such cases, alternative partners or methodologies may be better suited.

We must be realistic: telephonic outreach offers numerous advantages but is a relatively costly method. However, if the average annual customer value of a prospective client is €10,000 or more, it becomes one of the most effective methods. Naturally, this also depends on the Customer Lifetime Value, as the average customer value could be lower if a client remains a customer for an average of 7 years. We have developed a convenient tool to calculate and assess this. We always engage in discussions with potential clients and subsequently develop a tailored proposal.

Pilot Phase

For our international B2B telemarketing activities, we seek clients who are committed to a long-term partnership, provided the results are favorable. Naturally, any collaboration must first be tested, so we always commence with a six-month pilot period. An acquisition process requires sufficient time to fully mature. During this pilot phase, we will exert every effort to optimize results collaboratively. Within the six-month period, there is always an exit clause after three months if, despite all our efforts, the results fall short of the established KPIs.

Following the six-month period, we will engage in discussions regarding continuation. This will typically transition to an indefinite term agreement, subject to a one or two-month notice period, contingent on the monthly service hours.

Projects

In specific instances, we also undertake fixed-term projects. To ensure the viability of initial setup costs, a certain volume is requisite.

Collaboration Model

Each client is consistently assigned a dedicated team comprising at least two Senior Business Developers. This structure ensures internal knowledge retention, fosters healthy competitiveness, and facilitates collaborative brainstorming. One of them serves as the Project Lead. They are supported by two floor coaches, the trainer, Quality Management, data and project support, and the Operations Manager.

To ensure adequate scope for outreach and effective callback/nurturing activities, a project requires a minimum of 85 hours per month. These hours represent the actual engagement time of the business developers on the project. Interim pauses are generally not feasible and are strongly discouraged due to scheduling complexities and the critical nature of callback follow-up.

Reporting, Monitoring, and Dashboard

Our positive conversations (leads, appointments, quotes, etc.) are reviewed by Quality Management and forwarded to you upon approval. Additionally, coaches conduct random audits of calls. We are currently testing an AI tool for this purpose.