For nearly 50 years, we have been supporting the B2B business sector with high-quality (sales qualified) leads, empowering your sales teams, consultants, franchisees, and business partners to achieve more effective and efficient sales.

We distinguish ourselves through our pragmatism, strategic vision, and—most importantly—our people.
Both in the Netherlands and Spain, we exclusively employ Senior Professionals—experienced (35+) individuals with a proven track record—who pursue this as their primary profession, not as a secondary occupation. These professionals are enthusiastic and profoundly committed to their clients.

They are accustomed to communicating at every organizational level, including C-level, and are adept at establishing rapport with the other party. Their focus is on achieving qualitative rather than quantitative results.

Therefore, whether you engage in B2B Telemarketing, (Omnichannel) Lead Generation, Social Selling, or International Business Development, you are assured of achieving the highest possible results.

Should you wish to enhance your own team, our Sales Trainers provide practical theory, coaching, tips, and actionable tools, ensuring your team becomes and remains self-motivated in their endeavors.

Our Vision

The Connection

Click (clicked, has clicked). To establish an immediate connection: 'we clicked immediately, we instantly got along well.' This concept of an immediate connection is paramount to us. It is crucial that we establish strong rapport with our clients, ensuring a shared vision. Furthermore, our market developers must be capable of building rapport with the other party on the line. Internally, a positive dynamic among all colleagues in the office is essential, fostering a pleasant working atmosphere conducive to achieving optimal results.

Down to earth

Keep it straightforward. What is your objective? Well-qualified leads and appointments, correct? It is logical that we collaboratively determine the most cost-efficient approach to achieve this for you. Ultimately, it hinges on exceptional individuals conducting impactful conversations, informed by thorough consideration of the 'who, how, and why'.

Quality

Quality is our paramount concern. Consequently, we meticulously review and audit all aspects. We carefully select and guide our team until everyone maintains a 100% unified focus. Naturally, there may be occasions where you perceive an opportunity for improvement. In such instances, we engage in dialogue and implement necessary adjustments until your complete satisfaction is achieved.

ONE SMALL POSITIVE THOUGHT IN THE MORNING CAN CHANGE YOUR WHOLE DAY

Tommy | Chief Happiness Officer

Our Market Developers:

  • are all over 35 years old;
  • are highly adept communicators, accustomed to engaging at all organizational levels, including C-level executives;
  • consequently, they serve as an equal and valuable discussion partner for your current and prospective clients;
  • are skilled at establishing rapport with the party on the other end of the line;
  • are enthusiastic and exceptionally dedicated to 'their' clients;
  • derive genuine satisfaction from their work;
  • prioritize qualitative over quantitative outcomes;
  • are featured in the photographs disseminated throughout this website (though not all team members are depicted).

History

Provite was founded in 1977 by Mary Houtaar van Veldhoven, the mother of current owner Margot Houtaar. Mary previously worked as an advertising saleswoman for Roomskatholiek Dagblad Het Binnenhof and later for Beleggersbelangen. Seeking a home-based professional endeavor that allowed her to be present for her children, she established Provite (PROmotion Via Telephone) on March 1, 1977. Her inaugural client was a company specializing in telephone-side reference cards, which listed essential contact numbers (police, fire department, etc.) and provided space for advertisements, which Mary then sold.

The dining table was very quickly replaced by a legitimate office (specifically, a room in an acquaintance's home), and soon thereafter, the first colleague joined (Aunt Til, not the television personality). Expansion continued into the renovated garage of the same acquaintance, who resided in a highly respectable neighborhood in The Hague, prompting neighbors to ponder the daily visits of numerous women to this distinguished gentleman's residence. The acquaintance was gradually displaced from his home, as the excavated basement was subsequently integrated into the company's operations.

During that era, communication relied on rotary dial telephones, and our female staff were equipped with wooden sticks to alleviate finger strain from extensive dialing. Essential operational tools included the photocopier for duplicating sections of the ABC directory, Pritt sticks for assembling these excerpts onto A4 sheets, and postal services for dispatching call outcomes to clients. The office, then situated in a Kijkduin maisonette, featured an entire wall of client-specific drawers, each meticulously organized.

In 1989, the current premises on Groot Hertoginnelaan were acquired, initially co-located with Mary and her family's residence. The expression, 'I work in Margot's bedroom,' remains a frequently cited anecdote. Margot joined Provite in 1991 after completing her studies, and by 1993, she and her mother established a general partnership (v.o.f.). In the latter years of her professional life, Mary devoted herself to training thousands of consultants, receptionists, intermediaries, and regional managers, among others, on the commercial application of telephony. However, with the birth of her 3rd grandchild, she fully transitioned to the role of 'the sweetest and most delightful grandmother in the world.'

Regrettably, Mary passed away on April 29, 2020. She was, however, bid a heartfelt farewell by all colleagues from her cherished residence on Groot Hertoginnelaan, where she continued to live.

You are in good company