Lead generation in consulting. For some it's perfectly normal for others it hasn't been necessary yet. But investing in business development pays off! Researchers from British research firm Hinge took a close look at fast-growing business service providers and concluded that one of the most important characteristics is that they invest sufficient time and money in business development, including marketing and lead generation.
Of course, the consultants' own network still remains a good source for finding new consultancy assignments, only if that is no longer sufficient or if a network is not in the right sectors, it is nice to have contacts made for you with new relations, with organizations that can start using your consultancy.
Distinctiveness
Demonstrating your distinctiveness is very important in this. What pressing problem do you solve for prospective relations or what improvements do they experience after working with you? These are questions we want answers to and which we use to create a strategy through which we can profile you in a distinctive way.
If required, we can tailor our commercial approach down to the partner level, helping specific partners and consultants gain good contacts within their segmented target groups.
The ideal client for you
If nothing else, you probably know perfectly well which companies and organizations you add the most value to (and they to your consultancy). You may even have a "wish list" of prospects of interest to you. Our respectful and ongoing approach and the seniority of our consultants allow us to connect these wish clients with you at the right time.
In- and outbound/off- and online
Through a combination of inbound and outbound (online and offline), you follow relationships throughout their customer journey so that you are top of mind when they start to decide.
THE FIRST STEP TO NEW BUSINESS
Is a conversation. Online or on location. You talk about what you want to achieve, your target audiences, your wonderful product and/or service. We put our more than 45 years of experience against it and discuss a strategy. After all, B2B Telemarketing as part of lead generation offers unprecedented opportunities. Let's discover it together!
Want to know more? Contact Tom +31 70 3134444.
