Sinds onze beginjaren, ruim 45 jaar geleden, doen we heel veel telemarketing voor financiële dienstverlening in het b2b-segment. We betekenen veel voor de verzekeringssector (zie de informatie over telemarketing voor verzekeringen), maar ook andere financiële dienstverleners helpen we aan goede leads. We geloven in een degelijke aanpak. We zijn dan ook Wft-gecertificeerd en zetten op dit soort projecten zeer ervaren mensen in.
What do we mean by financial services?
When we think of financial services, we think primarily of telemarketing for banks and insurance companies. We also serve a large group of consulting companies that contribute to the financial returns of the business or organization in other ways:
- consulting firms in the field of yield improvement;
- accounting firms;
- specialized law firms (tax law);
- vendor leasing companies;
- secondments of financial specialists.
As a consultant in the financial field, you will get new clients primarily from your own network and through recommendation. The best way to bring in new clients, but difficult to influence. If you have a desire to accelerate your growth, doing excellent work alone is not enough. Additional acquisition efforts are then necessary. And this is where we, from our vast experience, can be of great help.
Our people know how to improve enterprise returns
In any business, financial management is crucial. As a business grows, that argument counts more and more; after all, every percent improvement in profitability is then a significant amount. This message cannot be conveyed by working students or returning housewives. That's why we always use heavy hitters on these kinds of projects: former entrepreneurs or people with a lot of financial knowledge. They know how to improve a company's profitability.
In addition, especially in large, professionally managed companies, there is a perception that the current approach is the best. It is then of great importance that the interlocutor conveying your message stands firmly on his/her feet. Our people convey your solution in a mature dialogue in a professional manner. And by no script is involved!
The right contact
The larger the organization, the harder it is to find the right contact person. Moreover, in many companies, final decisions are the joint decision of a team; the DMU (decision making unit). To make your appointment a success, it is important to get an appointment with a member of that DMU. With our years of experience in telemarketing for financial services and the seniority of our people, we know how to get through to the right man or woman, often a CFO, chief financial officer or controller (depending on your goal).
A sound approach is necessary
With changes in government policies (new regulations, new settlement models), changes in the economy and the emergence of new technologies, the financial sector must continually sharpen its thinking and business models. Government and society have also become more critical of the financial sector in recent years. This also calls for a sound, reliable approach in the commercial approach.
By combining seniority and expert knowledge, our people know how to quickly gain the trust of your potential clients. Although we are a telemarketing agency, we ensure that our conversation is not experienced as 'telemarketing', but as a business conversation about new opportunities. And, of course, we conduct the call on your behalf.
The Financial Markets Authority (AFM) has tightened its supervision of the financial sector in recent years. When offering many financial services, it is now mandatory to work with an agency that is Wft-certified. We can reassure you: our agency is.
The best training of your own people
Met ruim 45 jaar ervaring met telemarketing voor grote en kleine bedrijven in de financiële dienstverlening weten we wat commercieel werkt en niet werkt. Die kennis kunnen we ook op uw eigen medewerkers overbrengen. Met regelmaat trainen we groepen accountmanagers om succesvoller te worden bij – met name – het vinden van new business. Bij iedere stap in het commerciële traject.
We do not believe in courses where we stuff sales professionals with new knowledge in a short period of time. It always remains to be seen what will eventually stick and be applied in daily practice.
Our approach is that we develop a tailor-made training course for each company, where we train your commercial people on the shop floor and immediately put what they have learned into practice together. We also look together at target groups and a distinctive proposition. The result is that you as a client benefit from the knowledge gained from day one. Sales professionals also learn and retain the new knowledge and skills faster.
Let's explore the possibilities
Quite a step, outsourcing part of your sales. It's ultimately about representing your company. Let's just talk to each other; no strings attached. We'll look together at where your challenges and opportunities lie, we'll talk about the possibilities offered by our many years of experience in this industry. In any case, that will be an interesting and instructive conversation.
IF PEOPLE LIKE YOU THEY WILL LISTEN TO YOU BUT IF THEY TRUST YOU THEY WILL GO INTO BUSINESS WITH YOU
-Zig Ziglar-
Tom Tielrooij | Floorcoach & Sr. Business Developer

Examples
Below are three examples of telemarketing campaigns we have conducted within the financial services industry. Because we always work discreetly on behalf of our client, we do not mention those names here. We can tell you more in a personal conversation.
Reduced banking fees for large organizations
Client
Dutch branch of an international consulting firm.
Target
CFOs and controllers of organizations with more than €100 mln in revenue.
Challenge
Client is skilled in reducing the total banking costs of large organizations. Challenge is that the target audience is convinced that they themselves already have a good deal with their bank and other financial service providers. Moreover, they do not want to disrupt the relationship with their bank.
Result
Our people have been successfully making appointments with the financial top of leading Dutch companies for clients for more than four years. In doing so, they know how to refute the existing image in the target group with good arguments and thus create an opening for a conversation.
Secondment of CFOs
Client
Secondment of part-time CFOs.
Target
SMEs with sales € 3 - € 50 mln
Challenge
Our client seconds part-time CFOs, who help companies operate more professionally in the financial field. Within the target group, there is usually a one-man management team, supported in financial matters by an (external) bookkeeper or accountant. People think the company is too small for a full-fledged CFO, and the need is often not there either.
Result
Our people convince the directors of these SMEs that the appointment of a part-time CFO contributes to the development and growth of the company. We emphasize the opportunities for business development, overcoming the perception that this is too high a cost. Client thus comes into conversation with many entrepreneurs who would never have been open to this before.
Saving on procurement costs
Client
Benelux branch of international consulting firm.
Target
Organizations with more than € 200 mln procurement.
Challenge
Client structurally checks companies for overpayments on procurement, for example, due to incorrect invoicing. The challenge is that people in the procurement department think they have everything perfectly under control and are therefore not at all open to such external "meddling.
Result
We chose to approach, within organizations, those officials who most value such savings: the CFO, financial director or financial controller. Not only did we make many agreements with them, but those agreements often converted into an assignment. By approaching someone other than the usual contact person, the client's company grew a lot faster.
THE FIRST STEP TO NEW BUSINESS
Is a conversation. Online or on location. You talk about what you want to achieve, your target audiences, your wonderful product and/or service. We put our more than 45 years of experience against it and discuss a strategy. After all, B2B Telemarketing as part of lead generation offers unprecedented opportunities. Let's discover it together!
Want to know more? Contact Margot +31 70 3134444.
