Hieronder een heel leuk artikel van James Nathan (www.jamesnathan.com), een van onze buitenlandse collega’s over de vraag:

Is cold calling dead?

………..Well, that is a really big question. And the answer completely depends on your definition of a cold call.

If you mean, calling completely cold and hoping to sell your services there and then, well, yes it is.

If you think of cold calling as a business development tool to introduce yourself and your services to a researched target contact, then no, it is not. Lees meer