Lead generation in consultancy: for some business as usual, but for others something completely new. But investing in business development pays off! Researchers from the UK research firm Hinge reviewed fast-growing business service providers and concluded that one of the key features is that they invest enough time and money in business development, including in marketing and lead generation.
Naturally, the consultants’ own network remains a good source for finding new consultancy contracts, only if that is no longer enough or if a network is not in the right sectors is it nice that you have contacts with new relationships, with organizations that can start using your services.
Demonstrating your distinctive character is very important in this. What urgent problem do you solve for upcoming relationships or what improvements do they experience after working with you? These are questions we want to answer and these are also questions we use to create a strategy that will allow us to distinguish you.