The transport and logistics sector in the Netherlands is so large that telemarketing is an excellent tool to use in your sales. This ‘large’ applies to both the number of transport companies and the many exporting and delivery companies that are their customers. Regardless of whether transport companies are your target group or whether you have your own transport company: we can help you get more business.
SECTOR IN CHALLENGING TIMES
Although the transport and logistics sector has experienced strong growth in recent years, market conditions have not become any easier. There are a number of challenges that many transport companies are facing:
- Foreign competition, particularly in terms of price, increases customer churn.
- There is much room for improvement in terms of efficiency; for example, too many miles are still being driven empty.
- There is a shortage of suitable personnel, both drivers and support staff.
- Changing regulations, sustainability and safety place high demands on management.
- With a growing demand for transport, the government wants to reduce CO2 emissions and is increasingly refusing trucks from the inner cities.
Taking all this into account, the most important challenge is not to find more customers, but to find customers that lead to margin and efficiency improvements. Telemarketing is an excellent tool to find especially those customers that increase the margin of your transport company.
SUITABLE CUSTOMERS FOR YOUR TRANSPORT COMPANY
Even if you have a strong sales department, finding suitable new customers is a challenge. After all, your account managers already have their hands full to keep existing customers satisfied. Acquisition of new business therefore often receives too little attention. In transport and logistics, telemarketing can support your account managers with market research and making targeted appointments with potentially interesting customers.
When outsourcing telemarketing in transport, it is important to choose an acquisition agency that understands your market. This requires knowledge of b2b telemarketing as well as the transport and logistics sector. As the oldest b2b telemarketing agency in the Netherlands, Provite is your ideal partner. We have helped a large number of transport companies (road, water and air) find a distinctive proposition, approach suitable prospects and make appointments for their account managers.
WHEN TRANSPORT COMPANIES ARE YOUR CUSTOMERS
Precisely because we have been active with telemarketing ‘in transport’ for decades, we are well aware of the challenges of the logistics sector. As already mentioned, everything revolves around the need for margin and efficiency improvement these days. If your company can help transport companies with this, we can put you in touch with the right leads. In particular, we have frequently supported the following suppliers in their sales:
- Software companies that have specific applications to help the logistics sector operate more efficiently and thus improve their margins.
- Rolling stock suppliers: trucks, trailers and delivery vans. It is not for nothing that we are specialists in the automotive sector.
- Suppliers of logistics in a broader sense: warehouse construction and equipment, internal transport, packaging materials.
Our cooperation with business associations in the transport sector has also helped us to acquire a thorough knowledge of this sector and the companies that are active in it.
TRAINING OF YOUR OWN SALES PROFESSIONALS
With almost 45 years of experience in telemarketing for large and small companies in transport and logistics, we know what works commercially and what does not. We can also transfer that knowledge to your own employees. We regularly train groups of account managers to become more successful in – especially – finding new business. At every step in the commercial process.
We don’t believe in courses where we fill sales professionals with new knowledge in a short period of time. It’s always a matter of wait and see what will eventually become of it and what will be applied in daily practice.
Our approach is that we develop a tailor-made training course for each company, in which we train your commercial people on the floor and immediately put what we have learned into practice together. Together we also look at target groups and a distinctive proposition. The result is that you as a client benefit from the knowledge gained from day one. In this way, your sales professionals master the new knowledge and skills more quickly and retain them better.
HOW CAN WE HELP YOU?
Quite a step, outsourcing part of your sales. Ultimately, it’s all about the representation of your company. Let’s just talk to each other; without any further obligations. Together we look where your challenges and opportunities lie, we tell you about the opportunities that our many years of experience in this industry offer. In any case, this will be an interesting and constructive conversation.