For insurance, telemarketing can be a successful addition to your sales and marketing activities in many ways. We have a lot of experience with this; for over 40 years we have been working with many insurance companies in the commercial field to grow them. Over the years, the legislation on acquisition in the insurance sector has been considerably tightened. We meet all the requirements of the AFM, so that we can provide you with reliable assistance. This also applies to acquisition for other financial services.
Special requirements for telemarketing for insurance
Telemarketing for insurance and other financial services is subject to very different rules than for telemarketing in general. The Authority for the Financial Markets (AFM) has made requirements in the Financial Supervision Act (Wft) for all parties involved in any commercial activity. Even if you outsource part of the acquisition, you remain responsible as the client.
Therefore, when outsourcing, you are required to work with a company that is Wft certified. Provite is a Wft-certified agency and also has employees who are individually Wft-certified. That means that we can work together in the commercial field without having to worry about your liability.
In addition to legal terms, acquisition in the insurance field also has very different commercial requirements. Your business customer or prospect does not buy a product to make money with. He carries out risk management for his company, balancing the relationship between the risk to his organization and the cost of covering it. This assessment requires a tailored commercial approach. With over 40 years of insurance experience, we can help you like no other.
More than 40 years experience
As the first agency in the Netherlands, we started to make arrangements for account managers and other telemarketing services in 1977. From the very beginning we were able to assist some of the biggest providers in the field of insurance. Over the years we have done acquisition work and training for almost all major parties, insurance companies and intermediaries. The emphasis was (and lies) on b2b, mainly aimed at large and medium-sized companies and organizations.
Our people are the key to our success in this. We have a special team of experienced employees, some of whom were previously intermediaries. They know the market, language and needs of those responsible for the risk management of a large organization. These years of experience with all these insurers and intermediaries are at your disposal.
The target group wants more than just ‘an insurance’
Over the years, the business has evolved from selling insurance to an advisory service for integrated risk management. This does not just sound different, but it is also fundamentally different. Risk management is a professional profession, which requires a professional approach. For example, when you make appointments for your account managers, you need more knowledge of the man or woman who makes the first phone call. This knowledge is well-attended by our insurance team.
Duty of care and relationship management: opportunities for growth
The government (AFM) imposes high requirements on the insurance industry in terms of care and relationship management. This creates a number of obligations, but also offers commercial opportunities. We have a worked out and successful concept, whereby we periodically approach your existing relationships. We will take stock of their current situation and associated risk profile, and where there are opportunities for expansion, we will make an appointment for one of your account managers immediately.